The amazing difference a stellar comms effort makes to your e-invoicing programme – the Novartis story

19th January 2012

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Multi-nationals doing e-invoicing are the kinds of companies that spend fortunes on branding and advertising. But start looking at their back office projects, and the psychological considerations that drive front office marketing campaigns are often over looked. Why? Would you agree that one intention of marketing is to educate an audience with a view to influence behaviour? Well, how about if you applied this psychology to your e-invoicing stakeholders? Would more people ‘get it’? Would your e-invoicing results enhance? Of course they would!
 
Watch this fascinating webinar where the Global Process Head, Requisition-to-Pay from Novartis Pharma AG shares with you the internal change management project they are orchestrating to ensure their e-invoicing programme is seriously successful. In particular this webinar focuses on:

• The importance of giving your e-invoicing project a name
• Why branding makes such a difference
• Understanding the importance of who your stakeholders are
• Getting the slogan and elevator-pitch right
• Ensuring the policy language and contract legal language serve your intentions
• The framework to apply when engaging a new country
• Ensuring common language in a briefing deck so everyone is on-message

If you are looking to roll out, or are rolling out e-invoicing, this webinar is an absolute must.

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